Ookla

All the ins and outs of Speedtest® by Ookla®

Ookla, the owner of Speedtest, is a division of Ziff Davis (NASDAQ: ZD).

The Ookla logo

Ookla is best known for their speed test Speedtest. This speed test is available in several variants.

Besides Speedtest, Ookla owns the following brands:

  1. Downdetector
  2. Ekahau
  3. RootMetrics

We think it makes perfect sense that Ookla has several irons in the fire.

With the advent of ever higher internet speeds (think 1 Gbps and higher) it is becoming less and less necessary to do a speed test. Because how much speed do you really need?

In that context, it's no surprise that Ookla wants to redefine network performance metrics (and releases a new version of Speedtest).

Publications

Based on the large amount of measurements performed with Speedtest all over the world, Ookla regularly produces:

  1. Research articles
  2. Market reports
  3. Updates of the Speedtest Global Index

The best source of information about Ookla is of course the website ookla.com. However, we would also like to point out a few lesser known subdomains of Ookla.